How did Nike sign Jordan in the first place?
2023/10/21

Michael Jordan's success as an athlete and the success of his shoe and apparel business with Nike has made him a billionaire.  Jordan made $6 million in just 8.6 days from his deal with Nike, compared to $6 million in his first seven years in the NBA. 

Jordan shoes have had a significant impact on popular culture and are now considered coveted lifestyle footwear. The Jordan brand is the second-largest sports shoe brand, following Nike. 

The brand generated over $1 billion in revenue for Nike in 2022.  Jordan personally earned over $150 million from sales last year. The Jordan Brand is expanding and forming partnerships with young NBA talents like Luka Doncic, Jason Tatum, and Zion Williamson. 

Although these players may not attain the same level of success as Jordan, they hope their sneakers can have a fraction of Jordan's impact. Jordan's reported net worth is over $3.5 billion. 

AD
Article